Van Nuys – DFS Flooring LP. announced today that it has acquired the assets of Diversified Flooring, a privately-owned full-service commercial flooring enterprise located in Salt Lake City, Utah. Diversified Flooring Inc. was formed thirty years ago by Ken Clifford and Lee Westover who will remain in leadership roles and will continue to be involved operation on a day-to-day basis.
“Salt Lake City is a gateway to the northwest and this is a strategic acquisition that will allow DFS Flooring to continue to execute our growth strategy. DFS Flooring has worked with Diversified for many years and feel strongly that the business they have built will merge effectively into the DFS Flooring business model,” said Richard Friedman, CEO, DFS Flooring. “The addition of Diversified Flooring fits our strategy of bringing on board leading professionals with a well-established market presence and an entrepreneurial outlook.”
“We are excited to become part of DFS Flooring ability to and this allows Diversified Flooring to make a significant contribution of DFS Flooring to expand their footprint. The support and resources of DFS will enhance our group to compete more effectively and expand in Utah and neighboring states while still maintaining the high quality and excellence that our customers have come to expect. We have worked with Richard Friedman and his team at DFS Flooring for many years. There is a built-in familiarity in joining their team,” said Ken Clifford. “Adding to the DFS Flooring network to our 60 years of collective experience in flooring, will enable us to better serve our clients over a broader range of projects,” added Westover.
DFS Flooring has branches located in Anaheim, Fresno, Los Angeles, Inland Empire, East Bay (Northern California), Sacramento, San Diego and Salt Lake City.